How much do influencers charge per post? Compare formats instead of guessing

What a post costs depends mainly on the format, the effort and the creator’s audience — a story is something different from an elaborately produced video. Prices become comparable when you set them against the expected views and check which usage rights are included.

Cost per story, per post, per video: why formats differ

Every format involves different effort and has a different effect. A story is shot quickly but disappears after a short time and mostly reaches followers only. A feed post stays on the profile permanently. A short video needs an idea, a shoot and editing, and can be shown far beyond the follower base. A longer video with a product integration is often the biggest effort. That’s why the question “How much does a post cost?” is too broad. The right question is: which format do I need for my goal, and what does exactly that cost with this creator?

What determines the price per post

Besides the format, several factors come together. Reach is the most obvious but not the most important. At least as important is how active the audience is and whether it belongs to a sought-after target group — a specialized professional audience is often worth more to brands than a broad one. Then there’s production effort, location, the number of revisions, time pressure and how much in demand the creator is right now. Finally, it makes a difference whether you only see the material on their channel or also want to use it yourself as an ad.

Making prices comparable: cost per thousand views

Absolute prices are hard to compare because channels vary in size. A simple calculation is more helpful: divide the price by the expected views and multiply by a thousand. The result is the cost per thousand views. As a basis, use the average views of the latest posts in the same format — not the follower count and not the one viral outlier. That way you quickly see whether an expensive creator is relatively cheap or a cheap one relatively expensive. But the calculation does not replace the question of whether the audience fits you.

What the price per post should include

Before you compare prices, clarify what they cover. Does it mean just publishing, or also a preview for approval? How many change requests are included? May the post be shared on your own channels? Is a link or a code included? How long does the post stay online? Two offers for the same amount can mean very different things. So write the job into the brief precisely enough that every creator is offering the same thing, and only then compare. Otherwise you end up comparing apples and oranges and are surprised by the delivery.

Reading the cost per post on creatordeal

On creatordeal the price is shown on every package, separated by format and platform, as a net amount before the first message. The list can be sorted by price and narrowed down with a price range, and every profile shows reach, views and engagement rate alongside — so you already have the figures for your cost-per-thousand-views calculation. Organic use, meaning sharing on your own channels, is included in the package price. Additional usage rights, the service fee and VAT appear as separate lines before you pay; you’ll find the current rates on the pricing page.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

How much does an influencer charge per post?

That depends on format, effort, reach and audience, and each creator sets it themselves. On creatordeal the net price per format is shown on every package.

How much does an Instagram story from an influencer cost?

Stories usually take less effort than videos but disappear after a short time and mainly reach followers. You see the concrete price on the respective creator’s story package.

How much do influencers charge per post on average?

There is no fixed rate; the price depends on format, effort, reach and audience. It becomes comparable through the cost per thousand views.

How do I compare influencer rates fairly?

Calculate the cost per thousand views: the price divided by the average views in the same format, times a thousand. And check which services and rights are included in the price.

Are usage rights included in the price per post?

On creatordeal, organic use is included. Paid ads, whitelisting or a full buyout cost extra and appear as a separate line in the booking.

Compare prices by format

Sort by price, narrow down by platform and see reach and views right alongside.

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