How to reach out to influencers: a collaboration request that gets a reply
A good collaboration request to an influencer is short, personal and contains everything the creator needs to decide: product, deliverable, timeframe, usage rights and pay. The fewer follow-up questions it leaves, the faster you get an answer.
Why so many requests go unanswered
Creators with a real audience get a lot of messages from brands. Most of them are mass emails with no name, no price and no clear deliverable, often with the suggestion to work in exchange for a product. Requests like these cost the creator time, because they first have to ask what it is actually about. That is why many creators stop replying altogether. If you want to stand out, make it easy for the creator: show that you know the channel, say specifically what you want and state what you will pay for it. That comes across as professional and saves both sides a round of back and forth.
How to reach out to influencers: what goes into the first message
Start with one sentence on why you are contacting this particular creator – a specific post, their niche, their audience. Then the essentials: which product, which deliverable, on which platform and in which timeframe. State the pay or ask for their price for exactly this deliverable. Add whether you only want to share the content or also run it as an ad. If a product is being shipped, mention that. Keep the message short enough to fit on one screen, and put the details in a brief instead.
Tone and timing: professional, but not stiff
Write the way you would talk to a business partner who meets you as an equal. Over-the-top praise reads like a template, overly formal language like a government office. Reach out early, because in-demand creators plan their schedules ahead, and production and coordination take time. If you get no answer, a friendly follow-up after a few days is fine. Don’t send more than one reminder. And if a creator says no, thank them anyway – maybe it will fit next time.
Contacting creators on creatordeal
On creatordeal you don’t have to ask for a price: it is on the package. You put the package in the cart, write your brief in the request and choose the usage rights. The text goes into the order chat as the first message, and you can add a preferred date. If no package fits, you request an individual quote, and the creator names their price or replies with a counteroffer. Every request has a response deadline; if it goes unanswered, it expires on its own. You pay only after the creator accepts, and until then the request costs nothing.
Several creators at once, or an open call
If you need several creators, you don’t write each request separately. You put several packages into the same request or request all candidates at once from a wishlist; each creator decides for themselves, and you only pay for those who accept. If you don’t know the creators yet, an open call is often the faster route: you publish the brief once, and the creators who fit your target audience apply. With “Connect” you can also get in touch directly with creators you want to work with over a longer period.
Frequently asked.
Key answers at a glance. Everything else is in the guides and in the FAQ.
How do I reach out to an influencer for a collaboration?
Short and personal: why this creator, which product, which deliverable, which timeframe, which usage rights and what pay. The details go into the brief.
What should I write in an influencer collaboration request?
Everything the creator needs to decide without asking: deliverable, platform, date, usage rights, pay and whether a product is being shipped.
Should I mention a price in the request?
It helps, because the creator knows right away whether it works. On creatordeal the price is on the package anyway; for an individual quote, the creator names their price.
How long should I wait for a reply?
A few days is normal; after that a friendly reminder is fine. On creatordeal every request has a response deadline and expires on its own after that.
Can I contact several creators at the same time?
Yes. Several packages go into one request, or you request an entire wishlist at once. Each creator replies individually.
Request creators with the price on their profile
No price haggling over email: choose a package, write the brief, send the request.
Find creatorsGeneral information, not legal or tax advice. Last updated: September 28, 2026