Link in bio: what it means and how to use it right
“Link in bio” means the link a post is about sits in your profile, because links in regular Instagram posts aren’t clickable. It usually leads to a bio page that brings several links, offers and ways to contact you together in one place.
What does “link in bio” mean?
Your bio is the short text at the top of your profile, below your name. It has a field for links people can tap. In regular Instagram posts, on the other hand, links aren’t clickable; an address in the caption just stays text. That’s why creators write “link in bio” under their posts: anyone who wants to know more goes to the profile and taps the link there. The phrase has spread so widely that it is used on TikTok and other platforms too. It always means the same thing: the way to the offer, the product or the sign-up goes through your profile.
Link in bio on Instagram: why a bio page helps
The link field in your profile is limited, and a single link rarely covers everything you want to share: your latest video, a discount code, your offer for brands, your newsletter. That’s why many creators don’t put a single destination in their bio but a bio page. That is a small website of its own with several links, images and information. You then only update the page, not the profile, and can always point to the same address. Stories with a link sticker complement the link in bio but don’t replace it, because they disappear after a day.
What belongs on a good bio page
A good bio page is short and clear. At the top are your name, a photo and one sentence about what you do. Below that come the links that matter most right now, with the latest one first. If you work with brands, a clear path for collaboration requests belongs there, ideally with your offers. Anyone who regularly does paid promotion needs a provider identification in many countries, and the bio page is a good place for it; in Austria, a disclosure under the Media Act is usually required as well. Disclose partner and affiliate links as advertising. And track which links get clicked, so you know what your audience is really interested in.
Using “link in bio” in posts the right way
A “link in bio” under a post only works if viewers know what to expect there. So say specifically where the link leads, for example “the recipe” or “my offer for brands”, instead of just pointing to the bio. Make sure the matching link sits at the top of your bio page while the post is fresh. Remove old promotions once they have expired, so nobody clicks into nothing. When it comes to paid advertising, the disclosure belongs in the post itself and not just on the bio page. That keeps the path from post to destination short and honest.
Your bio page on creatordeal
On creatordeal you get a free bio page at your own address, such as creatordeal.eu/yourname, which you put in your Instagram, TikTok or YouTube bio. It shows your profile, your channels with reach, work samples and packages with prices, which you can also hide. Brands send requests through it directly, without creating an account first. The legal notice has its own tab. In the shop tab you add your own products, partner links and coupon codes, and partner links you flag are visibly marked as advertising. You see views and clicks in your creator area.
Free and Pro membership
The bio page is free on the Free tier, with legal notice, packages, requests, chat and payment. The Pro membership is aimed at creators whose bio link has become a business. It adds more room in the shop tab, more detailed click stats, your own design with an accent color, background image and block order, a printable QR code and scheduled entries. What the membership costs is on the pricing page. If brand referral is switched on, a brand that sends a request through your bio page and then books is assigned to you. You then receive a share of the commission from its bookings for a limited time; the conditions are in the creator agreement.
Frequently asked.
Key answers at a glance. Everything else is in the guides and in the FAQ.
What does “link in bio” mean?
That the link for the post is in your profile, because links in regular Instagram posts aren’t clickable. Viewers tap the link in your profile.
How does the link in bio work on Instagram?
You add a link in your profile under “Edit profile”. Many creators use a bio page there that brings several links and offers together.
What is a bio page?
A small website you link in your profile that holds several links, information and offers. That way you don’t have to change your profile for every promotion.
Is the creatordeal bio page free?
Yes, on the Free tier with legal notice, packages, requests, chat and payment. The Pro membership offers additional features; you’ll find the price on the pricing page.
Do I have to disclose affiliate links in my bio?
Links you earn money from need to be disclosed as advertising. On the creatordeal bio page you flag them in the shop tab, and they are visibly marked.
Your bio page in a few minutes
Profile, channels, offers and links on one page – free and under your name.
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General information, not legal or tax advice. Last updated: September 28, 2026