Pinterest creators: partnerships for inspiration and planning

Pinterest is a platform where people collect ideas and plan purchases – for a home, an outfit, a recipe or a trip. Pinterest creators supply images and videos that keep getting found for a long time, and they're an especially good fit for fashion, home, food and DIY brands.

How Pinterest works differently

Pinterest is less a social network than a visual search engine. People don't come to see what their friends are up to, but to find ideas for a project: a new living room, a wedding outfit, a recipe for the weekend. They save pins to boards and come back to them later. As a result, a pin often has a long life and can still bring clicks months after it was created. For brands, that means Pinterest reaches people in a phase when they're planning and open to suggestions, often before they've settled on a specific product.

Which industries are a good fit for Pinterest

Pinterest is strongest for topics people can see and recreate. That includes fashion and beauty, home and interior design, food and recipes, gardening, weddings, travel and DIY. Products for families, holidays or hobbies also find an audience there. Topics that are hard to show or very short-lived are less suitable. What matters is that your product can be embedded in an idea: not just the vase, but the fully decorated table; not just the pan, but the recipe it's used in. That kind of embedding is exactly the strength of good Pinterest creators.

What makes a good pin

A good pin is vertical, clear and understandable at first glance. It shows a result that makes people want to try it themselves and often carries a short text overlay naming the topic. The title and description should include the terms people search for, because Pinterest surfaces content mainly through search. A link leads to the matching page, such as the recipe or the product. Video pins work too, as long as they're calm and instructional. More important than a single pin is a series of variations on the same topic.

Planning a Pinterest influencer partnership

In a partnership, a Pinterest creator creates pins featuring your product and publishes them on their boards, often together with a post on their blog or other channels. Ask about their typical monthly views and how often pins get saved and clicked. Follower count says less on Pinterest, because many views come through search. In the brief, set the topic, landing page, number of pins and time frame. Because pins keep working for a long time, it's worth clarifying how long the link will stay up and whether you can use the images yourself.

Pinterest and creatordeal

On creatordeal, you can currently connect Instagram, TikTok and YouTube with verified numbers; Pinterest isn't one of them, and it isn't a separate platform option in the creator search. What you can book here is the content that performs on Pinterest. Using the niches, you'll find creators in fashion, food, lifestyle or travel and can see from their work samples whether their visual style suits Pinterest. With UGC packages such as product photo or product video, you get images and videos to publish on your own boards. You set the usage rights for them when you book.

Creator images for your own boards

Many brands run Pinterest mainly through their own account. There they constantly need new images and short videos that show their product in an appealing, everyday setting. Creators deliver exactly that, often more convincingly than a studio shot. Plan several shots of the same product, in vertical format and with some room for text. If you also want to use the images as Pinterest ads, you need usage rights for paid ads with a suitable duration. On creatordeal, each tier appears as a separate line in the booking, so it's clear later what was agreed.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

What is a Pinterest creator?

Someone who regularly creates pins – images or videos with ideas on topics such as fashion, home, food or DIY. Many combine Pinterest with a blog or other channels.

How does a Pinterest influencer partnership work?

The creator creates pins featuring your product and publishes them on their boards, usually with a link to your site. Topic, number of pins, landing page and time frame are set in the brief.

Which industries is Pinterest worth it for?

Mainly fashion, beauty, home, food, gardening, weddings, travel and DIY – topics people can see and recreate.

Can I book Pinterest creators on creatordeal?

Pinterest currently isn't a separate platform option in the search and can't be connected. You book images and videos for your own boards through UGC packages.

Book images for your boards

Choose UGC and compare product photos and videos from creators in your niche.

Find creators

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