UGC for ecommerce: product videos that help people buy

In an online store, nobody can touch a product – UGC closes that gap. Creators show it in use, answer common questions on camera and deliver content you can use on product pages, in ads and in your email newsletter.

Why UGC works in ecommerce

People who shop online have questions a product shot on a white background doesn’t answer: How big is it really? What does the fabric feel like? How much work is the setup? UGC shows the product the way customers will experience it later – in their hands, at home, in everyday life. Then there’s the human factor: a person calmly explaining why they use something builds trust that a product description alone rarely achieves. For online stores, UGC is therefore less an ad format than part of how the product is presented.

Product videos for Shopify and other store platforms

Most store platforms, whether Shopify or others, allow videos in the product gallery. That’s the place for a short product video showing the key features: size relative to a hand, material, how it’s used, the result. Choose a format that also looks good on a smartphone, and make sure the video is understandable without sound. Further down the product page, longer explainer videos or testimonials that address common objections work well. Important: UGC is paid advertising by the brand. It must not be passed off as a customer review or as a statement by an independent buyer, it doesn’t belong in the store’s review section, and statements about experience must be true. Many stores also use the same content in category views or on the homepage. So plan the videos to work in several places.

Which UGC goes where

For the product page, you need calm, explanatory videos and lifestyle photos. Ads, on the other hand, need a fast hook and several variations to test. In your email newsletter, photos and short clips that show a product for a season or an occasion work well. On your own social channels, formats like unboxings or tutorials perform. Before booking, think about which placements you really want to cover, and write your brief specifically for them. A video shot for the product page rarely works as an ad without re-editing – and vice versa.

Many products, many creators: the planning

Stores with a large catalog can’t cover every product at once. It makes sense to start with the bestsellers and the products with the most questions or returns, because that’s where explanation helps most. Spread the products across several creators so different types and styles are represented. Plan product samples and shipping right from the start. And expect to need more: seasonal items, new colors and new arrivals require new content. Working with a steady group of reliable creators saves time on the brief with every round.

Doing ecommerce UGC on creatordeal

In search, you select UGC as the platform and filter by niche, language and region. Creators who accept product samples show up under “Accepts product samples.” The packages are called product video, product photo, video ad, photo ad, testimonial or unboxing, each with a fixed price. When booking, you enter the product value and shipping costs, and the creator confirms receipt. Organic use covers your own channels, your website and your newsletter; for ads, you add the matching level. You collect suitable creators on a wishlist and request them together.

What to check before you approve

Review every delivery where it will run later: on a smartphone, in the product gallery, in the ad format. Do the color and the product presentation match what the customer receives? A video in which the color looks different from real life leads to disappointment and returns. Also watch the claims: nothing may promise more than the product delivers. And check the files technically – resolution, aspect ratio, audio quality. Anything you notice, you flag as a revision before approval; after that, the delivery counts as accepted. The brief is the benchmark here.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

What are the benefits of UGC for an online store?

It shows products the way customers experience them and answers questions that product shots leave open. The content can be used on product pages, in ads and in your email newsletter.

Can I add UGC videos to Shopify?

Yes, most store platforms allow videos in the product gallery. Choose a format that looks good on a smartphone and is understandable without sound.

Can I use UGC on my website?

With organic use, yes: it covers your own channels, your website and your newsletter. For paid ads, you need a higher level.

Which products should a store start with?

With bestsellers and with products that get a lot of questions. That’s where explanatory content helps most.

Find UGC creators for your store

Filter by UGC and “Accepts product samples” and compare work samples and fixed prices.

Browse UGC creators

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